From Winging It to Winning It
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Discover the proven mindset and method that turns territory sales reps into trusted experts, without gimmicks, scripts, or “commission breath.”
ABOUT THIS BOOK
Prepared To Win - Consistent Sales Success for Territory Pros Without Guesswork, Gimmicks, or Commission Breath
Prepared to Win isn’t just another sales book. It’s a battle-tested blueprint born in the real-world trenches of municipal and industrial sales. Frenchy spent 28 years living what most sales trainers only theorize.
If you’ve ever felt burned out, misaligned, or like you're one more quota away from collapse—this book will help you reconnect with the purpose, confidence, and preparation that made you love this work in the first place.
Benefits Of Book
Sell with Purpose and Integrity
Reclaim your moral alignment and sell only what you believe in—so you can feel proud of how you sell, not just what you sell.
Replace Guesswork with Strategic Preparation
No more winging it. You’ll gain a repeatable, intentional sales process that boosts confidence, clarity, and control at every stage.
Boost Confidence and Crush Imposter Syndrome
Through personal inventory tools and belief-building exercises, you’ll develop unshakable inner trust in yourself, your product, and your value.
Create Loyal, Raving Customers (Not Just Buyers)
Learn how to build emotional resonance and deliver buyer experiences that convert happy customers into brand advocates.
Rediscover the Joy of Selling
Burnout fades when belief returns. This book helps you reconnect with your spark, making sales fun, fulfilling, and deeply rewarding again.
ABOUT THE AUTHOR
Who's Frenchy?
From Winging It to Winning It: The Sales Transformation Story
Todd “Frenchy” French isn’t just another sales trainer, he’s a battle-tested veteran who’s walked the walk for 28 years in the trenches of complex B2B sales. As the founder of FDST LLC, Frenchy has transformed his hard-earned wisdom into a mission that’s changing lives: helping outside sales professionals stop winging it and start winning it by reconnecting with belief, preparation, and purpose.
He’s been exactly where you are. Frenchy has navigated the highs and lows of municipal equipment sales, from Territory Sales Manager of North America with Fayat Environmental Solutions to Southeast Regional Sales Manager for Vac-Con, Inc. He knows the frustration of missed opportunities, the pressure of quotas, and the exhilaration of breakthrough moments.
He’s coached others through it. With certifications from Jeffrey Gitomer, the King of Sales, and Jack Canfield’s Success Principles Methodology, Frenchy combines proven methodologies with real-world experience. His upcoming feature on Success TV with Jack Canfield is just one testament to his growing influence in the transformation space.
Now, he’s giving you the tools that changed everything. But here’s what makes Frenchy different: he believes life should be FUN. Through his unique “magic with a message” approach, he doesn’t just teach sales techniques, he transforms mindsets. His vision extends beyond sales success to inspiring others to design their own lives and refuse to settle for mediocrity. As Dr. Seuss wisely said, “It is fun to have fun as long as you know how.”
This isn’t just about sales, it’s about life transformation. Frenchy’s mission is to become a keynote speaker who uses storytelling and magic to entertain, uplift, and transform audiences. Because when you stop winging it in sales, you stop winging it in life.
From his home in Fleming Island, Florida, where he lives with his wife Kris of 25 years and their three sons, Frenchy is proof that success and family, achievement and joy, can coexist beautifully.
Ready to stop winging it? Frenchy’s got the magic to help you start winning it.
BOOK'S KILLER FEATURES
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The Magic Meets Method Framework™
A unique blend of personal transformation and proven strategy that aligns the inner game (belief, purpose, mindset) with the outer game (preparation, process, storytelling).
Real-World Sales Wisdom from the Trenches
Authored by a 28-year veteran of long-cycle B2B and municipal sales, this isn't theory, it's lived experience. Every insight has been field-tested, pressure-tested, and refined in the real world.
A Bold Rejection of "Commission Breath" Culture
This book dismantles gimmicky, high-pressure tactics and replaces them with preparation, emotional resonance, and ethical selling practices that actually work.
Immediate Tools Like the Spark Inventory & Energy Audit
Readers walk away with actionable tools that reignite passion, boost energy, and clarify purpose, making them more prepared and magnetic in the field.
Emotional Intelligence Baked into Every Chapter
Frenchy teaches that sales is emotional first, logical second, and equips readers to connect authentically, build trust fast, and create memorable experiences that drive loyalty.
Transformation Over Transaction
This isn’t about better closing lines, it’s about becoming the kind of person buyers want to say yes to. The result? More referrals, stronger relationships, and a reputation that brings opportunities to you.
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